Create logo and brand guidance that could be leveraged for digital placement, branded merchandise, and truck wrapping.
Owner/Operator of a family owned logistics company wanted to have a logo created that could represent their brand.
Brand Words:
Hard Working | Family Oriented | Dependable | Trustworthy | Enthusiastic
Color selection considered the existing truck colors that would be using the logos as wells as additional target destinations and formats.
Red, White, and Blue were chosen as they are popular in the logistics industry and emote a sense of dependability and trustworthiness. The American Flag colors are often associated with blue collar hard working families.
In an attempt to meet the clients request to stand out and have a fresh modern look, muted tones of the traditional red, white, and blue were selected.
Style Guide shared /w Client
Logos were printed for placement on logistics vehicles.
Several merchandise items (cups, shirts, hats, etc.) were made for marketing purposes.
