My digital media and design firm, Rice and Gravy Studios, worked with a West Coast-based hair stylist who specializes in natural hair care. She contracted us to define her brand identity and create digital assets such as her monthly newsletter and product labels. Her goal was to have branding for her online presence, website, and hair care line.
Create logo and a brand identity that could be leveraged for social media and website branding, newsletter distribution, and product labels.
Primary Logo
Primary Color Palette
Custom Icons
Client was inspired by brands such as Legendary Rootz and Elisa Johnson
Because this client wanted us to partner with her to develop the brand’s all-around identity that would bleed into product, advertising, customer retention, and beyond, it was vital that we had a deep understanding of who she was targeting and why...
Black and Brown Women, ages 25-45 moving towards their goals
In the daytime, they wear occupational titles, but outside of that, they are just brown women who have been through things. “It's not about what they do, but about who they are before they get to what they do”.
Based on our initial conversation 2 color palette directions were chosen.
Primary Color Palette
1. Darker Palette included the muted dark colors with a few splashes of color. This palette was heavily influenced by popular designs from the 70’s
Secondary Color Palette
2. Brighter Palette was a fun alternative. It spoke to the 1970s but also flowed well with the planned 90s merch and designs. This was a bonus palette for product designs, not for the primary brand identity.
It was the desire of the client for the logo mark to be primary text based, therefore font selection was key. Several fonts were considered based on the inspiration. Each font was slightly tweaked or manipulated to add to add to the customization.
As the name suggest, I thought it would be appropriate to include some alchemy symbology in the proposed logos.
Brown Alchemy Brand Icon
The client’s monthly email newsletter was reimagined to include brand colors, language, and identity.
Newsletters
After
Newsletter
Before
What’s my experience every day and what do I do to keep calm, cool, and collected and to keep moving forward in my journey?
It’s the things I use: Hair Products, Incense, Yoga Mat, Soaps, Journal, Affirmation Card, etc.
I want to take things we typically use to unwind and put that into a lifestyle brand. Curated explicitly for us in our journey to health, wellness, and self-care.
